Every business has a story. A Journey. For most businesses in Nigeria, it is most likely a hard one. So here’s mine,
My journey into entrepreneurship when starting out like most people was difficult and far from easy. Starting a business in Nigeria can be very exhausting and that it was. It’s incontestable that capital is the most important tool needed to start a business irrespective of your brilliant ideas, which I had. Incredible, ground-breaking innovative ideas! But I had no capital, resources or close mentorship to start this journey. I had to figure a lot of hard things myself and find ways to generate capital whilst still believing and guarding my incredible ideas and dreams. This is what it means to be an Entrepreneur in Nigeria.
Figuring things out the hard way, by your lonesome.
And then the cycle continues. Great business ideas that could change the world but never saw the light of day because there was no platform, no community and no one to walk them through the journey.
This is MY STORY and the REALITY of many.
Having understood the struggles and pulled through these obstacles to create successful businesses across various sectors including e-commerce, transportation, agriculture and now real estate, I have launched a family with a system that would give hope and light to thousands of enterprising people like myself. This community will answer the questions of struggling entrepreneurs in Nigeria - How to raise capital, How to learn the VERY important life skills that see that you never have to start from zero.
I launched the LESociety to raise a community of aspiring go-getters like myself because I believe that Nigerians are an enterprising people. At the LESociety, we provide a community and a platform for individuals who have a keen desire to create businesses but are faced with the many challenges that I had to go through such as capital, mentorship and “the positive push”, with an opportunity to learn the skills needed to thrive as an entrepreneur in Nigeria through training and mentorship as well as a platform for them to earn by taking advantage of the opportunities existent in Landlagos profitably as an LESociety Intrapreneur.
We prepare you for the journey ahead - financially and mentally. We have devised a system to help position you as the one a large of group of people (Wealthlist) would know to either buy from or to be recommended to purchase property. Your wealthlist positions you to earn. As a member of the LESociety, not only do we equip you with cash incentives (Capital), you also get FREE exclusive access to training and mentorship from the best in business across the country to walk you through the process and teach you the ropes of successful entrepreneurship. With us you have a family of like minds that depend on you to grow.
What we have created is phenomenal and we want you to be a part of us! Sign up, Start with us, Let the LESociety be a part of your success story.
At the Landlagos Entrepreneurship Society (LESociety) you will learn the skills you need to thrive as an entrepreneur in Nigeria and we do this by providing you with the training and mentorship from the most renowned entrepreneurs and educators the country has to offer. In addition to that, we also allow you earn by showing you the ropes on how to be enterprising within our own organization, Landlagos, as an Intrapreneur.
We understand that your journey to becoming your own boss in Nigeria requires capital, so we have devised a system that gets you started in a way that sees you being paid as you learn, grow, experiment and thrive within a community of like minds. So start with us, let us help you pave the way.
This depends on your ability to take information we provide and run with it. The B&P includes but is not limited to the following.
An LESociety Intrapreneur is someone adept at taking advantage of the opportunities existent in well-structured organizations profitably. Its like entrepreneurship but with none of the uncertainties involved.
We are landlagos, and in our quest to becoming the largest real estate company in Nigeria, we will train you to become an LESociety Intrapreneur within our organization and mostly for yourself. By taking this step you open yourself up to a world of earning opportunities starting with our help and our structure.
There are free to watch online courses complete with practical break downs that would see you immediately be able to create for yourself a portfolio (a wealth list) that would go on to open the avenues for impressive income that is needed on your way to becoming all you are meant to be.
This opportunity is open to you regardless of your current work engagement or lack thereof.
This is a list of individuals you know who have the purchasing power now or would at some point in the nearest future to make a Landlagos property (land) purchase off your recommendation. The goal of a wealthlist is the building of a personal database of people you know and the people they know to a substantial extent and cultivate a relationship with them that with our help and resources, and our trainings, help you monetize this list to provide the capital you need to pursue your personal business interests.
The philosophy here is simple; People buy from people they know. We are quite simply helping to position you as the one a large of group of people (your wealthlist) would know to either buy from or be recommended with regards to any kind of purchase involving property. The key word is POSITIONING. This is what the wealth list does, it positions you.
As a member of LES, you get to earn cash incentives of 6.6% on every sale we facilitate from your wealthlist, and you also get access to trainings and mentorships as well as other perks and benefits on your way to becoming your own boss.
I am a winner, and black is my skin
I belong to a community of people like me
An entrepreneur with sight set to the stars
A people with goals and pride and grit
To earn and grow and learn the ropes
Of life, its curves on the road to my goal
That in time I too can stand and say
In this life I came, I won, I pray.
Many businesses offer a wide range of products or services but struggle to become the market leader for each of their offerings. Instead of targeting a broad population, your idea could focus on a small portion of potential customers. Narrowing your scope provides the opportunity to be the best at what you do. How do you go about carving out a niche business? The answer is to define your own "micro-specialization," or the ability to become an expert on a specialized topic and target a certain subset of niche within an established industry.
1. Reflect on your passions and interests.
Is there a hobby or skill you're particularly passionate about or good at? Take some time to reflect on your areas of interest as potential niche market ideas. Below are a few questions to spark your brainstorming: What skills come naturally to you? How do you enjoy spending your free time? Do friends, family, and colleagues ask for your advice on a specific topic? How do you approach problem-solving? What topics do you enjoy learning about? Write down your answers to these questions, and begin a list of ideas to consider for your business's niche market.
2. Identify customers' problems and needs.
Now that you have some business ideas, think of the problems faced by your target market and how your passion or interest can become a product or service that meets their needs. What's their motive to buy? Research your potential customers and determine their buying and product research behaviors and the challenges they face. There are a variety of tools(including free ones) you can use to assist you as you explore your customer persona. This will give you a better idea of how your business can provide value to your niche market.
3. Research the competition
No matter what niche market you are pursuing, you should definitely investigate your potential competitors. Is there even a market for your niche? Start entering keywords into Google that your target audience would use and see what appears. Is there an opportunity for you to stand out in the crowd? How will you plan to differentiate yourself? If you find a keyword that has substantial traffic but little competition and paid advertising, that might be an excellent chance for you to insert yourself into that market. Also, take a look at your competitor's content and see how valuable it is. You might be able to uncover an opportunity to deliver a superior product.
4. Assess potential profitability
Now it’s time to determine whether you can profit from your niche market! If you're dedicating your resources and time to a new business, it's important it has the ability to become profitable. Here are a few factors to consider when finalizing the niche you'll be catering to: Customer demographics, Customer values and interests, Customer location, Product quality & Price.
5. START BY TESTING
Get started! Create a simple website or landing page for your business so customers can find you and research your business. Offer a trial period of the product or give out free samples to your target customers. This initial test period should not cost a large amount of money, but you can certainly use paid ads to drive traffic to your website. If the test is not as successful as you hoped it would be, don't scrap your idea entirely. Go back to the drawing board and see if there are any key areas where your product or marketing could be improved.
Style is a language: The clothing you wear speaks volumes about you long before you open your mouth, and talks to everyone around you, whether you actually exchange words or not. Research has conclusively shown that how you dress not only changes how you feel about yourself, but how others interact with you as well. What you want your clothes to “say” depends on the situation and the impression you want to make. Sometimes you simply want your clothes to convey your personality and your general sense of ease.
Other times, you choose your clothes strategically, in order to create a certain effect — in order to give yourself a certain advantage. For example, you want to dress a certain way in order to convey power, or to be more effective in a negotiation. When you’re selling, you’re never just pitching a product or an idea, but yourself as well; how you present yourself can make your pitch more or less convincing and compelling. Here’s how to dress to be more effective in sales.
Dress a couple notches up from the people you’re selling to. While a salesman should look friendly, he should also have a little authority, in the sense of having something that potential customers currently lack but want/need. So dress a little better than the people you’re selling to; if you’re selling to people in suits, you should also be in a suit. If you’re selling to the very casual/hip set, wear a sharp sports jacket and jeans. You’re not going to get very far if you underdress, especially if you’re dealing with corporate clients. Err on the side of overdressing.
A good salesman never looks boring. Again, if you’re just like everyone else, you won’t come off as having something to offer that’s uniquely valuable. You want to evince just a bit of compelling panache. If you’re at a high-formality level where dark suits and conservative ties are a must, add a colored pocket square instead of a white one, or wear black brogued bluchers instead of plain oxfords, just to break the rules a tiny bit and get people’s eyes on you.
That said, never break the rules too much. Black brogues or dress boots instead of oxford shoes is fine; canvas sneakers or light brown leather saddle shoes with a suit is not.
Have something eye-catching in your outfit. A metallic lapel pin works wonders, and is also a potential way to slip in another message. For females, a brooch on your top or blazer is a great addition to your dressing. Also, avoid excessive jewelries like chains, huge earrings and more.
The key is to look classy and simple. Don’t look pushy. Very sharply-silhouetted suits, power ties, ostentatious cufflinks and watches, and other aggressive styles will make people think you’re rude before you’ve had a chance to open your mouth.
That judgment will then color everything you say. It can be a delicate balancing act to be eye-catching and enticing without seeming gauche. When in doubt, stick to classic styles and let one or two small accents do the talking for you.
Self confidence is a key entrepreneurial skill for success. It is easy to become demoralized, frustrated and resentful if you lack self-confidence.
Nobody is born with limitless self-confidence. If someone seems to have incredible self-confidence, it’s because he or she has worked on building it for years. Self-confidence is something that you learn to build up because the challenging world of business, and life in general, can deflate it. Building a successful business requires a thick skin and unshakable confidence in your ability to overcome obstacles.
Here are a few things you can do to build up your self-confidence
1. Visualize yourself as you want to be.
“What the mind can conceive and believe it can achieve.” -- Napoleon Hill Visualization is the technique of seeing an image of yourself that you are proud of, in your own mind. When we struggle with low self-confidence, we have a poor perception of ourselves that is often inaccurate. Practice visualizing a fantastic version of yourself, achieving your goals.
2. Affirm yourself.
We tend to behave in accordance with our own self-image. The trick to making lasting change is
to change how you view yourself.
Affirmations are positive and uplifting statements that we say to ourselves. These are normally
more effective if said out loud so that you can hear yourself say it. We tend to believe whatever
we tell ourselves constantly.
For example, if you hate your own physical appearance, practice saying something that you appreciate or like about yourself when you next look in the mirror. To get your brain to accept your positive statements more quickly, phrase your affirmations as questions such as, “Why am I so good at making deals?” instead of “I am so good at making deals.” Our brains are biologically wired to seek answers to questions, without analyzing whether the question is valid or not.
3. Do one thing that scares you every day.
The best way to overcome fear is to face it head-on. By doing something that scares you every
day and gaining confidence from every experience, you will see your self-confidence soar.
So get out of your comfort zone and face your fears!
4. Make two lists: one of your strengths and one of your achievements.
Try to get a supportive friend or relative to help you with these lists, as people with low self-
esteem are not usually in the most objective frame of mind. Keep the lists in a safe place and
read through them every morning.
5. Avoid people and places that treat you badly or make you feel bad about yourself.
Surround yourself with people who believe in you and want to make you grow! It’s important to
consciously stay away from people, places, tv shows or anything at all that makes you doubt
yourself. Always be protective of your space and ensure that you are only surrounded by positive vibes and positive energy.